Hyatt Expands Portfolio with Outdoor Resort Brand Under Canvas in New Loyalty Licensing Deal

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26.07.2024

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Hyatt Expands Portfolio with Outdoor Resort Brand Under Canvas in New Loyalty Licensing Deal

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Hyatt Expands Portfolio with Outdoor Resort Brand Under Canvas in New Loyalty Licensing Deal

In a strategic move to enhance its portfolio and offer unique experiences to travelers, Hyatt has announced a new loyalty licensing deal with Under Canvas, a leading outdoor resort brand known for its upscale, safari-inspired accommodations. This partnership marks a significant expansion for Hyatt, aiming to cater to the growing demand for nature-based travel experiences.

 Key Highlights of the Deal

 1. Incorporation into Hyatt's Loyalty Program: Under the new licensing deal, Under Canvas resorts will become part of Hyatt's World of Hyatt loyalty program. Members will now be able to earn and redeem points at Under Canvas locations, enhancing their travel options and loyalty benefits. "This partnership allows us to offer our members distinctive outdoor experiences, aligning with the increasing trend towards nature-based travel," said a Hyatt spokesperson.

2. Expansion of Outdoor Offerings: Under Canvas operates luxury tented accommodations in scenic locations near national parks and other natural attractions. By incorporating these properties into its portfolio, Hyatt aims to provide its guests with immersive outdoor adventures. "Under Canvas's unique approach to glamping offers an extraordinary way to experience the great outdoors without sacrificing comfort," the spokesperson added.

 Benefits for Travelers

 1. Unique Accommodations: Under Canvas offers a range of luxurious tents equipped with modern amenities, providing guests with an upscale yet authentic camping experience. "Our properties are designed to connect guests with nature while offering the comforts of a high-end resort," stated an Under Canvas representative.

 2. Exclusive Experiences: Guests at Under Canvas resorts can enjoy a variety of outdoor activities, from guided hikes and wildlife tours to stargazing and outdoor dining. "We strive to create memorable experiences that allow our guests to immerse themselves in the natural beauty of their surroundings," the representative noted. 

 Strategic Importance for Hyatt

 1. Meeting Evolving Travel Preferences: The partnership with Under Canvas reflects Hyatt's commitment to adapting to changing travel trends, particularly the growing interest in outdoor and adventure travel. "This collaboration is a response to the increasing desire for unique and experiential travel options," said the Hyatt spokesperson.

 2. Strengthening Brand Portfolio: Adding Under Canvas to its brand portfolio allows Hyatt to diversify its offerings and appeal to a broader range of travelers. "By integrating Under Canvas, we are not only expanding our footprint but also enhancing the variety of experiences we can offer our guests," the spokesperson explained.

 Looking Ahead

Hyatt's partnership with Under Canvas is set to redefine luxury outdoor travel, combining the strengths of both brands to create unparalleled experiences for travelers. As the demand for nature-based and adventure travel continues to rise, this collaboration positions Hyatt to capture a significant share of this burgeoning market.

 "Together with Under Canvas, we are excited to offer our guests extraordinary stays in some of the most beautiful natural settings, all while earning and redeeming World of Hyatt points", the Hyatt spokesperson concluded. This new venture underscores Hyatt's strategic vision of providing diverse and innovative travel experiences to its global clientele.